Top 10 Celebrity & Influencer Beauty Brands (2025 Edition)
1. Fenty Beauty by Rihanna
Estimated 2025 Revenue: $750M+
Launched: 2017
Category Strengths: Foundation shades, inclusive makeup, skin & body care
Why it stands out: Fenty revolutionized the industry with inclusive shade ranges and continues to lead in diversity and product innovation.
2. Rare Beauty by Selena Gomez
Estimated 2025 Revenue: $380M+
Launched: 2020
Category Strengths: Lightweight makeup, mental health advocacy
Why it stands out: Rare Beauty balances authentic self-expression with clean formulations and a powerful message around mental health.
3. Rhode Skin by Hailey Bieber
Estimated 2025 Revenue: $180M+
Launched: 2022
Category Strengths: Glazed skin look, minimalist skincare
Why it stands out: Rhode is Gen Z’s go-to for “clean girl” aesthetics, winning with viral, affordable, clinically tested skincare.
4. Kylie Cosmetics by Kylie Jenner
Estimated 2025 Revenue: $200M+
Launched: 2015
Category Strengths: Lip kits, glam makeup
Why it stands out: While past its explosive early phase, Kylie Cosmetics remains a global powerhouse, especially in pop culture-driven markets.
5. SKKN by Kim Kardashian
Estimated 2025 Revenue: $150M+
Launched: 2022
Category Strengths: Clinical skincare, minimalist luxury
Why it stands out: With a focus on dermatologist-developed skincare, SKKN positions itself as luxury meets efficacy.
6. Florence by Mills by Millie Bobby Brown
Estimated 2025 Revenue: $90M+
Launched: 2019
Category Strengths: Teen skincare, clean makeup
Why it stands out: A strong connection with Gen Alpha and Gen Z, thanks to vegan ingredients and fun packaging.
7. Huda Beauty by Huda Kattan
Estimated 2025 Revenue: $400M+
Launched: 2013
Category Strengths: Eyeshadow palettes, lashes, foundation
Why it stands out: A pioneer in Middle Eastern beauty influence, Huda Beauty combines bold glam with strong YouTube/influencer roots.
8. r.e.m. beauty by Ariana Grande
Estimated 2025 Revenue: $85M+
Launched: 2021
Category Strengths: Futuristic packaging, dreamy aesthetics
Why it stands out: With strong branding and music crossover, r.e.m. attracts fans of elevated playfulness and vegan formulas.
9. Humanrace by Pharrell Williams
Estimated 2025 Revenue: $50M+
Launched: 2020
Category Strengths: Gender-neutral skincare, clean ingredients
Why it stands out: Humanrace is minimalist, unisex, and wellness-oriented, targeting skin health over vanity.
10. About-Face by Halsey
Estimated 2025 Revenue: $40M+
Launched: 2021
Category Strengths: Artistic makeup, bold colors
Why it stands out: About-Face resonates with consumers who favor non-binary, expressive, and edgy makeup culture.
Key Insights
Celebrity brands in 2025 are no longer novelty acts — many are built like tech-driven startups, with strong labs, clean certifications, and D2C mastery.
Gen Z trust is earned through authentic storytelling, transparency, and purpose, not just fame.
Brands like Fenty and Rare Beauty have set new industry standards for inclusivity, accessibility, and advocacy.
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